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The Race for Smart Roads

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Smart Road Stud System Makes Driving Safer

March 7th 2018

Broken Road

Just as skin is the body’s largest organ, roads are the earth’s largest infrastructure, covering a total of 30 million kilometers (8 million miles) worldwide.

And yet only 4 percent of the world’s roads are outfitted with sensors to convey critical data such as traffic patterns, hazardous conditions, driver behavior and accidents. That’s because it costs about $3 million per mile today to make roads “smart.”

“When it comes to data, roads are the final frontier. The main problem is the need for very expensive communication cables, cameras, patrols and control centers,” says Gabriel Jacobson, CEO of Valerann an Israeli and British company whose cloud-based road digitization system aims to change all that by slashing current costs by as much as 90%.

Valerann’s four Israeli cofounders (Shahar Bahiri, Jacobson, Michael Dan Vardi and Daniel Yakovich) won the 2017 Intelligent Infrastructure Challenge of Highways UK and were chosen to participate in the exclusive Intelligent Mobility program at Telefonica’s London-based startup accelerator Wayra.

Valerann now has several pilot proof-of-concept projects on the go in the UK and the USA.


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