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Propaganda Plan Revealed to Sway Media After SCOTUS Obamacare Ruling

May 28th 2012

Obamacare Protest

A month before the Supreme Court is expected to rule on the constitutionality of Obamacare, liberal supporters are already planning an aggressive propaganda campaign to sway media coverage and public opinion.

The focus of the liberal public-relations campaign will be on “real people” — individuals who can speak about the impact of the ruling regardless of what the Supreme Court decides. A newly released memo, first published by BuzzFeed, suggests liberals should adapt their message and events to defend government-run health care.

“No matter what the flavor of our response is, we’ll need real people who are impacted bythe decision to anchor our message and create urgency,” according to the memo, which was prepared by Health Care for America Now and circulated to coalition allies by the Herndon Alliance. Liberal groups are encouraged to have statements prepared by Memorial Day. The memo advises them to host events within 12 to 24 hours after the Supreme Court decision.

"The best way to demonstrate public outrage or public celebration about the decision is to stage an event that shows average people actually responding to the news. We can do this by organizing events as quickly after the announcement of the decision as possible while the media window is still open–ideally, within 12-24 hours. To do this, we’ll need to start assembling the elements of these events now, so that they will be lined up and ready to goon decision day (if the ruling comes early in the day) or the following day."

Suggested venues for events include federal courthouses, senior centers, hospital emergency rooms and even Planned Parenthood abortion centers. The memo encourages speakers such as teachers, doctors, nurses and small businessmen.

The ultimate goal, according to the memo, is to highlight the impact on people who benefit from Obamacare and avoid talking about arcane legal and policy implications.

This, of course, isn’t the first time liberals have shared their propaganda plans to sell Obamacare to the media and public. In advance of the Supreme Court’s oral arguments in March, Heritage obtained a detailed strategy memo explaining how liberals sought to influence coverage of the case.

The new memo appears here.

Rob Bluey is a journalist and blogger who leads The Heritage Foundation's investigative reporting unit, from where this article is adapted.


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